The concept of 'perfection' is a standard to which all young teens, especially young girls compare themselves. In this time and society in which perfection is a concept heavily conveyed through the media, and expected of all of us, young girls and boys are programmed to strive for this unattainable idea of perfection.

     The video made by Dove is a revelation of the beauty behind those we see in the media. What appears on our tv screens, and what they really look is completely different. Magazines, newspapers and other forms of media manipulate the natural beauty of the models to present them in a way that we, as a culture define as 'perfect'. Although we know what appears on the media is not always real, we abide by our insecurities and allow ourselves to believe we must become perfect. This video conveyed to its audience how inverted our sense of beauty has become. If the models denoted as 'flawless', must undergo serious facial and body alteration through make-up and photoshop, no one should be held to the same standard that we must resemble and be the beautiful people in the media. No one is perfect, nor should any one try to be anyone less than themselves.

     Celebrities and models publicized by the media are mere deceptions. Puppets that companies utilize to their advantage in order to deceive their audience, they are not real. Yet knowing this, we stand by our insecurities and allow them to control ourselves. Manipulating the photos of models in the media simply reinforce the self-doubt of millions of young teens. The majority of those affected by the standard to which they are held, are young teens, already socially uncertain in themselves, with society pressuring them to be perfect, simply pushes them closer to the belief that they are inadequate. Why we all so easily want to become what we see in the media, is because we regard them as higher than ourselves, which is never the case. Why company executives never present and use models of different race, weight, hair colour, models that young girls and boys could admire and idolize, I never will understand. Companies use models of an explicit pool of ethnicity, weight, sexual orientation, and then alter their appearance to fit their habitual sense of perfection, eradicating the self-security of millions of young girls and boys. We look for what we see in the media, in ourselves, and often times due to social stigma against wrinkles, pimples, skin colour, etc., we never can.